Unveiling of HP’s 2 Newest Products: Sprout and 3D Printing (Part I)

On October 29, 2014, I was invited to HP’s launch event in NYC’s Chelsea neighborhood to witness the groundbreaking unveiling of HP’s two newest products: Sprout and 3D printing with Multi Jet Fusion technology. On the surface, the event looked much like one might expect: a sea of black and navy sports coats; a swarm of video cameras, photographers, and tech writers/bloggers/reporters waiting in the wings; and an impeccably orchestrated afternoon–from the scrumptious catering to the revolving displays to the venue’s dramatic lighting.

hp11 1024x680 Unveiling of HPs 2 Newest Products: Sprout and 3D Printing (Part I)

hp5 1024x680 Unveiling of HPs 2 Newest Products: Sprout and 3D Printing (Part I)hp4

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Yet, something was different… First, the utilitarian open-ceiling flex space hosting the event was nestled in the Chelsea neighborhood amidst streets lined with art galleries and cafes, beneath the High Line.hp6Closer inspection of the attendees revealed that the sea of blue and black sports coats was peppered with another ilk—the so-called Creators, including myself (wearing a white jacket), who were there to witness the unveiling of the HP’s groundbreaking new invention: Sprout.

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hp9Sprout is the newest product by HP that, for the first time ever, blends the physical and digital in the same space–integrating a scanner, touch canvas, keyboard, mouse, 3D camera, and projector—all in one device. As Executive VP, Dion Wiesler, prefaced from on stage before unveiling the new computer: Sprout was created out of a need to have a “better on ramp into the 3D world.” Bloggers and creatives especially have an acute awareness of this need: we have to be well-versed not only in the craft/product we are creating (whether it’s a card, scrapbook, website, product, or publication/advertisement), but also in the tools necessary to execute our vision, usually photography, Photoshop, and Lightroom at a minimum. Sprout bypasses all of this and allows the artist to focus on the act of creation without requiring all these separate modalities to achieve the final expression.hp3Ron Couglin, Sr VP and General Manager of HP, who spearheaded Sprout’s development, emphasized that Sprout allows users to easily and seamlessly bring things from the physical world into the digital world, “from thought to expression in an instant.”hp14 HP worked with and received input from various Creators throughout Sprout’s development process, including Martha Stewart and her team. And the Creators also got a chance to test the technology before HP released it to the public (I’ll be sharing what I made at the Martha Stewart offices in my next post!). The Creators included myself, the Martha Stewart team, artists, graphic designers, and bloggers, who were not only flattered to have been involved in the collaboration process, but, like myself, could not wait to get our hands on the machine for our day-to-day creative endeavors once it is released for sale.hp2hp7(Pictured with me from the right is Ron Coughlin, Sr VP and General Manager of HP and fellow creators Diane Henkler and Linda Facci)hp15(Todd Selby, photographer, illustrator, artist) Perhaps the most telling feature of the afternoon that, indeed, something exciting and different was afoot could be observed at the Sprout display stations. There were paint and watercolors, 3D objects, craft papers and cut-outs, pinned (real) butterflies, homemade cards and …. the visible and tangible act of creation in a way that has never been demonstrated before.hp10Erin Furey, Associate Crafts Editor at Martha Stewart Living and Martha Stewart Weddings, was on hand the day of the launch to demonstrate the capabilities of Sprout, and display some of her designs using the new computer. She also designed the event invitation that was sent out for the HP launch, which I thought was spectacular when I received it.hp12hp13(Erin Furey, Associate Crafts Editor at Martha Stewart Living and Martha Stewart Weddings) “From thought to expression…in an instant.” This is the promise of Sprout.   hp11And, with that as a promise, it’s not a far stretch that HP’s tagline is “Reimagine what you can do” and “Be as free as your imagination.” Love. These. Here are a few examples of what Sprout can create/achieve, from trying on items before you buy them, to kids’ art projects, real time collaboration, interior decorating capabilities, and even simplifying the process of selling goods online by streamlining the scanning/photographing/uploading/and resizing process:

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Sprout was designed to facilitate a better experience for people who create and to do it intuitively–without the user having to learn or retrain on any other machine, equipment, program, or application. It boasts the democratization of creativity with, by the way, a full high-end desktop at the same time. This new technology is covered by an impressive 71 patents.

Sprout will be offered for sale beginning November 9, 2014 and available in 50 stores throughout the holidays. Don’t be ashamed to forward this post to that treasured gift buyer in your life…I love you my darling! Thanks so much for joining me for Unveiling of HP’s 2 Newest Products: Sprout and 3D Printing (Part I).

Find out more: #sproutbyhp.

xx

jessica

Thank you to HP for graciously sponsoring this post.

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November 10, 2014 - 12:40 pm

Brittany - 3D Printing is so neat!! It looked like a beautiful space for an event too, great pictures. And Sprout sounds super innovative, I love the idea of having all of my needs in one machine. I will definitely be forwarding this lol

November 10, 2014 - 1:18 pm

thisyearinmusic - This new kit looks great, can’t wait for work to roll it out! Good spread too.

November 10, 2014 - 3:02 pm

Carolyn Ridenour - That sounds amazing!

November 10, 2014 - 6:04 pm

Ryan LaBee - Looks like a pretty respectable event! Your photos went fantastically with your post. great stuff, thank you for sharing!

November 10, 2014 - 7:27 pm

Kungphoo - Wow look at that technology! I love how it incorporates everything into one and I definitely think that people want something like this! Thank you so much for sharing :)

November 10, 2014 - 7:33 pm

lilce51286 - LUCKY!! Oh I’m a tech person an would love to have the sprout yes I love HP. Very cool

November 10, 2014 - 7:50 pm

Kama - omg Sprout looks amazing. Me, i need to see this stuff in person, reading about it does it no justice to me. I can’t wait to see this in person!

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November 10, 2014 - 8:01 pm

Jim Striegel - What amazing technology. Photos really make a blog post.

November 10, 2014 - 8:02 pm

Marjory Johnson - Love love love the photos. The ones of the food are so appealing!

November 10, 2014 - 8:30 pm

Kungphoo - HP is at the forfront.. those 3D printers are good as long as they are in the right hands.

November 10, 2014 - 10:00 pm

Jeanine - I’m so behind I just recently heard of 3D printing and I’m intrigued how cool! This event looks wonderful!

November 10, 2014 - 10:01 pm

Melissa Smith - This looks like it was a great event! I’ll admit that technology today kind of boggles my mind. Who would have ever thought there’d be such a thing as 3D printing?!

November 10, 2014 - 10:18 pm

Carmen Perez (listen2mama) - Wow, it all looks fantastic. I love to learn about new programs and products. And the food looked great too!

November 10, 2014 - 11:18 pm

Nicole Keener - Oh my gosh this looks like heaven. Also the picture of the food made me hungry. But my family is a huge techie family. Glad you got to go to the unveiling

November 11, 2014 - 1:06 am

carrieoconnor12 - So interesting 3D printing didn’t know you could do that

November 11, 2014 - 1:31 am

Dawn @ Pin-n-Tell - Awesome photos! 3d printing is crazy cool :)

November 11, 2014 - 2:18 am

Kimberly Bergeron - My kids would love a job like this! Awesome photos!

November 11, 2014 - 2:24 am

Giveaways 4 Mom - This sounds like it was an amazing event to be able to experience.

November 11, 2014 - 2:44 am

Dov Shapira - I hears they started printing human body parts

November 11, 2014 - 3:42 am

Stephanie - These look pretty cool!

November 11, 2014 - 3:51 am

Lesley - I would go just for the food spread. I never knew they had such goodies available to people at these types of events.

November 11, 2014 - 3:59 am

Veronica - I would love to have the Sprout! 3D printing is really awesome! The event looked like quite a success. Beautiful pictures too

November 11, 2014 - 4:41 am

Joanne - WOW!
That HP event looked UNREAL! So awesome!
The food spread looked amazing and all those new products must have been so exciting to see!
Thank you for posting this!
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November 11, 2014 - 4:54 am

Alanna - What an amazing thing to witness first hand!

November 11, 2014 - 6:26 am

Tom h - This looks like some really cool new technology, I would like to test it out.

November 11, 2014 - 7:09 am

Danielle - OMG…this event looks incredible. I would have love to have been at this even. I find the entire world of 3d printing fascinating.

November 11, 2014 - 10:42 am

agatapokutycka - This looks like an amazing event! And the food is so yummmy

November 11, 2014 - 10:49 am

agatapokutycka - 3D printing is the future. I am really looking forward to the moment I will get my hands on one of these printers… the possibilities will be endless

November 11, 2014 - 1:59 pm

Bradley Finnearty - The Sprout looks absolutely awesome. I would really like to investigate it more. I probably will have to wait till the price comes down.

November 11, 2014 - 2:43 pm

Ave - Looks like you had a lot of fun! The food looks really delicious! Can’t wait to read your part II. 3D printing seems so interesting.

November 11, 2014 - 2:59 pm

amanda mcmahon - ooksl ike HP has some great 3d printing opportunities. WOW!

November 11, 2014 - 3:37 pm

Jennifer Clay - Wow, what cool new products HP is releasing. It looks like this was an exciting event to attend!

November 11, 2014 - 4:34 pm

Jessica C - This looks like an awesome event to be able to attend! How lucky are you!?! HP is releasing some pretty awesome products! The Sprout looks amazing!

November 11, 2014 - 4:41 pm

katrina g - looks like you guys had a great time. I would have loved to be there. I love technology!

November 11, 2014 - 4:51 pm

Ardhendu Dey - I was enjoying to see the pictures and the article. Really great job done by you. Thank you for sharing, keep posting.

November 11, 2014 - 5:45 pm

Daniele Holmberg - What an awesome launch party you had the opportunity to attend! It is amazing how far technology has come!:)

November 11, 2014 - 6:33 pm

Manu Kalia - HP to it’s new level! I would love to check this out.

November 11, 2014 - 8:44 pm

Kimberly Bergeron - I would love to test this out myself. BTW, the food looks amazing!

November 11, 2014 - 8:52 pm

Jess C - Wow looks like an incredible event! I’m so interested in 3D printing and love to hear about all the developments being made!

November 11, 2014 - 9:12 pm

Eliz Frank - It looks like all of you got quite the education on HPs latest technology. Great launch party and great food too.

November 11, 2014 - 9:18 pm

Joanna Sormunen - Sprout sounds really interesting! I bet the price is way out of my possibilities but I’ll keep an eye on it.

November 12, 2014 - 12:33 am

becca - this looks amazing. I bet the price will be high at first but I wouldn’t mind having one.

November 12, 2014 - 7:00 am

Karen - Great product event. I wonder when will HP Phils have this product in local stores

November 13, 2014 - 5:53 pm

Elayna Fernandez ~ The Positive MOM - That sounds amazing. I am looking forward to see what resulted of your visit to the Martha Stewart offices. You look amazing!

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