Successful businesses aren’t about a phenomenal product: they’re about the experience, and Charm City Cakes proves my point.
The lead up to your “cake appointment” is filled with weeks of email exchanges, faxes, cake selections, questionnaires, descriptions, and pictures. The people are way too nice. There’s a buzzer on the fortress door that directs you to use the speaker upon arrival for your cake appointment. When the doors open Oz-style, you’re greeted merrily by more nice, cheery people and enter into a world that appears to be= a secret bakery and design studio, hidden away from the world where the air smells like cake and the grounds are beautiful, clean, and mostly white.
You’re unaware that you’ve presently entered a business, as the environment has a fun, positive vibe: homemade banners hang over the entryway, ribbons and cake crafting decor are neatly stacked along the walls. Most significantly, the space has a decor theme and that theme is cake.
Our personal cake designer, Mary, spent the better half of the hour and half cake appointment drawing our dream cake for my husband’s Morrocan-themed birthday party. In colored pencils. Yes, there were pictures on the internet that looked exactly like the cake we wanted (Morrocan pillows in bright pink, purple, and gold), but Mary drew the design by hand. And we watched her, while I peppered her with random questions ranging from how much of the cake that she cuts off she eats (a lot!) to where they get the edible gold glitter I saw on a cake-in-progress (wouldn’t tell me). All of this, before you even taste the cake.
After basking in cake-air for over an hour and watching way too much cake being thrown into the garbage after it was cut off the remaining design, we rushed home to try our samples and, yes, they were scrumppppptious. For the party, we’re going with Chocolate expresso, sour cream blackberry, and cardamom pistachio. Yum.
We’ve been nibling on the cake samples all week, each of us sneaking a bite or two for every pass by the kitchen. Here is Mary’s final drawing, which depicts 3 large brightly colored Morrocan silk pillows (filled with tasty cake) for my husband’s 40th birthday soiree.
Cheers to cake!